Marketing strategist: Agency A designed an advertising campaign that our company is about to test with a focus group. We are wondering whether a new ad campaign will increase our name recognition among consumers. As a contingency, we have decided that we might ask Agency B to design an alternate campaign. However, if we find that A`s campaign elicits positive responses from the focus group, we will not ask B for a campaign.
A statement that must be true if the marketing strategist`s statements are true: After the focus testing is complete, if the company ______, then it must also be the case that the company ______.
Select for 1 if and 2 then the two different options that create a statement that must be true if the marketing strategist`s statements are true. Make only two selections, one in each column.