An online retailer hopes to increase profits with personalized emails to a target market segment. Designing the personalization software will be costly, but the retailer hopes that potential buyers will respond to the greater sense of intimacy by making a purchase. In the long run, the retailer expects that customers will come to expect such intimacy and become loyal customers.
What would be most useful to know in order to assess the plan’s likelihood of success?
【选项】
Whether the retailer can use the software to claim more of the market share while keeping profits at current levels
选项是否正确？