According to the passage, the studies referred to in line 12 reported which of the following about the effect of price on consumers' perception of the performance risk associated with a new product?
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AAlthough most consumers regard price as an important factor, their perception of the performance risk associated with a new product is ultimately determined by the manufacturer's reputation.
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BPrice interacts with the presentation of an advertised message to affect perceived performance risk.
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CPrice does not significantly affect consumers' perception of the performance risk associated with a new product.
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DConsumers tend to regard price as more important than the manufacturer's credibility when they are buying from that manufacturer for the first time.
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EConsumers are generally less concerned about a new product's performance risk when that product is relatively expensive.
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正确答案: C