The “past research” mentioned in line 25 suggests which of the following about perceived performance risk?
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AThe more expensive a new product is, the more likely consumers may be to credit advertised claims about that product.
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BThe more familiar consumers are with a particular manufacturer, the more willing they may be to assume some risk in the purchase of a new product being advertised by that manufacturer.
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CConsumers' perception of the performance risk associated with a new product being advertised may be influenced by an interplay between the product's price and the manufacturer's credibility.
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DConsumers may be more likely to believe that a product will function as it is advertised to do when they have bought products from a particular manufacturer before.
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EThe price of a particular advertised product may have less impact than the manufacturer's credibility on consumers' assessment of the performance risk associated with that product.
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正确答案: C