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OG17 OG18 Marketing strategist: Agency A designed an advertising campaign that our company is about to test with a focus group. We are wondering whether a new ad campaign will increase our name recognition among consumers. As a contingency, we have decided that we might ask Agency B to design an alternate campaign. However, if we find that A's campaign elicits positive responses from the focus group, we will not ask B for a campaign.A statement that must be true if the marketing strategist's statements are true: After the focus testing is complete, if the company ______, then it must also be the case that the company ______.Select for 1 if and 2 then the two different options that create a statement that must be true if the marketing strategist's statements are true. Make only two selections, one in each column.
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  City A City B City C City D City E City F
City A            
City B            
City C            
City D            
City E            
City F            

 

In the table above, each entry will represent the frequent flyer miles awarded for flying one way between a pair of cities. As part of a promotion, the airline is awarding an additional 1000 frequent flyer miles for those flights that originate in City E. What is the least number of table entries that are needed to show the frequent flyer points awarded for flying between each city and each of the other five cities?
Ready4 Although Japanese encephalitis often results in only mild symptoms, in a small percentage of instances its symptoms are so severe and intractable that one in four such cases is fatal.
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Two fitness experts have developed a remarkable exercise system that appears to yield immediate and prolonged improvements to a person's physical and mental health. In careful testing, they have found that the system is accessible to people of different ages and fitness levels. Furthermore, since the system involves unusual techniques, custom pieces of small equipment, and natural dietary supplements, the system would take years for competitors to replicate. And when they tested the system during a two-month trial, potential customers stated emphatically that they would pay the stated prices to continue in the system and that they preferred it over other forms of exercise. All evidence indicates that the new exercise system will have successful launch in the market.

Which of the following would it be most useful to determine in order to evaluate the argument?
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Citizen: at our city's airport, we have invested time and money in security checkpoints that are a waste of time. We train and staff security staff for the purpose of searching incoming automobiles, but we search fewer than five percent of those automobiles. We might as well disband the security checkpoints. The cost is wasted, and there is a ninety-five percent chance that an illegal substance would get through the checkpoint anyway.

Council member: Even if we granted that those odds didn't justify the costs--which I disagree with--you seem not to recognize that the presence of the checkpoint itself deters some people who would bring in illegal substances from doing so.

The council member responds to the citizen's argument by
Despite an abundance of major nutrients in the surface waters of parts of the ocean, extremely low concentrations of dissolved iron are believed to play a crucial role in limiting the biological productivity of these remote regions. Phytoplankton, the basis of freshwater food chains and all aerobic life as well as the source of most of Earth's atmospheric oxygen, require iron for various biochemical processes. Thus, a lack of iron in surface waters has [hl:1]detrimental effects[/hl:1].In temperate and tropical oceans, iron reaches surface waters via the dissolution of eolian- transported continental dust. Previously, little was known about iron distribution in the surface waters of non-temperate oceans such as the Arctic Ocean. Recent advances, however, have resulted in an analytical methodology capable of determining iron concentrations in ambient surface waters. Studies indicate that concentrations across the Arctic Basin are relatively high and quite variable, ranging from 3.2 nM in the western Arctic to 0.75 nM in the Nansen Basin.The highest values of iron concentration occur in regions with ice floes containing significant quantities of surface sediment. The hypothesis that ice-rafted sediment is the source of high iron values is bolstered by the presence of large amounts of aluminum in the same regions. The entrainment of sediments from the edge of the basin into floes during the winter freezing process along with the subsequent advection and partial melting of the ice at the center of the basin provides a means of transporting reactive trace metals, such as iron, to the center of the basin. The partial melting of floes during the summer appears sufficient to transport high concentrations of iron to both surface and stratified waters. It seems, however, that any change resulting in the diminution of ice- edge freezing in winter might lead to significant changes in the nature and magnitude of primary productivity in the central Arctic.
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Which of the following statements, if true, most weakens the authors' suggestion that the record of X-ray binaries provides evidence for the existence of black holes?
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It would take one machine 7 hours to complete a large production order and another machine 5 hours to complete the same order. If they can work on the order simultaneously without interfering with each other, how many hours would it take both machines, working simultaneously at their respective constant rates, to complete the order?
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The term "negative feedback" comes originally not from psychology, but from electronics, which uses the term to describe a part of a circuit that detects a positive signal and that, in response, takes action to diminish that signal.
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A production facility that requires its air to be free of particulate matter requires staff and visitors to enter the production floor by way of a single hallway that is interrupted at each of three points by a changing room. In each room, an entrant must change into a new lab jacket, a hat, and new clean shoe coverings after the room is blasted with air. The facility intends to speed up the process of entering the production facility by replacing the three rooms with two changing rooms of a new design whose method of blasting air is effective enough to maintain the required air quality.

Which of the following would be most important to know in determining whether the production facility's plan, if implemented, is likely to achieve its goal?
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Today, because of the greater efficiency of communicating online, a typical business meeting is attended by double the people that it has been in 1995.
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It is the opinion of the student council that the school's strict proctoring guidelines, which sometimes create situations in which a student may have to take three final exams in quick succession, can be done away with. If, as most faculty appear to believe, take-home exams, which are not proctored anyway, are the only exams on which students might actually dare cheat, then by doing away with the proctoring requirements, the school would allow students to schedule their own final exams without damaging the integrity of these exams. The fact that there is a very small percentage of students who are liable to attempt to cheat on a final exam when they take it within the school's walls is really a separate issue.

In the argument above, the two portions in boldface play which of the following roles?
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The Hubble telescope has the great advantage over land-based telescopes of taking images from outside of the planet's atmosphere, which greatly blurs images. Nevertheless, the Hubble has two major disadvantages relative to land-based telescopes: it is difficult to repair, and to maneuver it requires the use of fuel, which will ultimately run out. An adviser at the space agency has proposed equipping the International Space Station with small robotic spacecraft that can be launched from orbit to repair the Hubble at a much lower cost than a repair craft launched from earth would cost.

Which of the following, if true, is NOT a serious weakness of the space agency adviser's plan?
Email 1January 15, 10:46 a.m.Yesterday was the deadline for our receipt of completed surveys from doctors who were invited to participate in the Medical Practice Priorities Survey. Did we get enough returns from this original group of invitees to get reliable statistics? Do we need to invite additional participants?Email 2Email from project coordinator in response to the administrator's January 15, 10:46 a.m. messageJanuary 15, 11:12 a.m.Altogether we got exactly 350 actual survey completions. We need at least 700 and were hoping for even more, so we plan to invite a second group to participate. Both the results from this first group and other research indicates that with this type of survey and this type of participants there is about a 40 percent probability that any given invitee will submit the completed survey in the time we'll allow. (Obviously that doesn't mean that if we invited 1,000 we'd necessarily get at least 400, so we need to think in terms of the risks of getting too few returns or exceeding the budget.) All of the participants who submitted their surveys by the deadline will get the $50 payment we promised. What is our total budget for compensation to participants? Email 3Email from administrator to project coordinator in response to the project coordinator's January 15, 11:12 a.m. messageJanuary 15, 1:54 p.m.The budget we allocated for compoensation to those who complete and submit the Medical Practice Priorities Survey is $45,000. We will honor our commitment to pay $50 to each participant--in the second group as well as the first--who completes the survey and submits it by the deadline we specify when we invite them to participate. However, we will need to try not to exceed the total amount that is budgeted for this purpose.
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The number of visible stars in the night sky, , can be estimated by the formula , where  is the number of stars counted through a tube with length , in centimeters, and a circular mouth of area , in square centimeters. Based on the formula, what is the estimated number of visible stars in the night sky if 240 stars are observed through a tube 10 feet long with a mouth of radius of 4 feet? (1 foot = 30.48 centimeters)
Ready4 Members of the current Parliament still expect to perform better than their immediate predecessors have, but they no longer believe they will accomplish as much as first predicted when they took office.
Historians sometimes forget that history is continually being made and experienced before it is studied, interpreted, and read. These latter activities have their own history, of course, which may impinge in unexpected ways on public events.It is difficult to predict when "[hl:1]new pasts[/hl:1]" will overturn established historical interpretations and change the course of history. In the fall of 1954, for example, C. Vann Woodward delivered a lecture series at the University of Virginia that challenged the [hl:2]prevailing dogma[/hl:2] concerning the history, continuity, and uniformity of racial segregation in the South. He argued that the Jim Crow laws of the late nineteenth and early twentieth centuries not only codified traditional practice but also were a determined effort to erase the considerable progress made by black people during and after Reconstruction in the 1870's. This revisionist view of Jim Crow legislation grew in part from the research that Woodward had done for the NAACP legal campaign during its preparation for Brown v. Board of Education. The Supreme Court had issued its ruling in this epochal desegregation case a few months before Woodward's lectures.The lectures were soon published as a book, The Strange Career of Jim Crow. Ten years later, in a preface to the second revised edition, Woodward confessed with ironic modesty that the first edition "had begun to suffer under some of the [hl:3]handicaps[/hl:3] that might be expected in a history of the American Revolution published in 1776". That was a bit like hearing Thomas Paine apologize for the timing of his pamphlet Common Sense, which had a comparable impact. Although Common Sense also had a mass readership, Paine had intended to reach and inspire: he was not a historian, and thus not concerned with accuracy or the dangers of historical anachronism. Yet, like Paine, Woodward had an unerring sense of the revolutionary moment, and of how historical evidence could undermine the mythological tradition that was crushing the dreams of new social possibilities. Martin Luther King Jr. testified to the profound effect of The Strange Career of Jim Crow on the civil rights movement by praising the book and quoting it frequently.
In 1975 Chinese survey teams remeasured Mount Everest, the highest of the Himalayan mountains. Like the British in 1852, they used the age-old technique of “carrying in” sea level: surveyors marched inland from the coast for thousands of miles, stopping at increments of as little as a few feet to measure their elevation, and marking each increment with two poles. To measure the difference in elevation between poles, surveyors used an optical level—a telescope on a level base—placed halfway between the poles. They sighted each pole, reading off measurements that were then used to calculate the change in elevation over each increment. In sight of the peaks they used theodolites telescopes for measuring vertical and horizontal angles—to determine the elevation of the summit.[hl:4][hl:3][hl:2][hl:1]The Chinese, however, made efforts to correct for the errors that had plagued the British.[/hl:1][/hl:2][/hl:3][/hl:4] One source of error is refraction, the bending of light beams as they pass through air layers of different temperature and pressure. Because light traveling down from a summit passes through many such layers, a surveyor could sight a mirage rather than the peak itself. To reduce refraction errors, the Chinese team carried in sea level to within five to twelve miles of Everest's summit, decreasing the amount of air that light passed through on its way to their theodolites. The Chinese also launched weather balloons near their theodolites to measure atmospheric temperature and pressure changes to better estimate refraction errors. Another hurdle is the peak's shape. When surveyors sight the summit, there is a risk they might not all measure the same point. In 1975 the Chinese installed the first survey beacon on Everest, a red reflector visible through a theodolite for ten miles, as a reference point. One more source of error is the unevenness of sea level. The British assumed that carrying in sea level would extend an imaginary line from the shore along Earth's curve to a point beneath the Himalayas. In reality, sea level varies according to the irregular interior of the planet. The Chinese used a gravity meter to correct for local deviations in sea level.
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When snowfall is heavy, the snow leopard is known to descend to lower elevations and frequent mountain slopes whose conditions also are favorable to the leopard's prey, such as the markor.
Ready4 Although temporarily disconnected, Roger was soon able to reconnect to the Internet using the emergency code provided by the telecom operator.