【GMAT考满分逻辑CR题库】An online retailer hopes to increase profits wi_真题_答案

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An online retailer hopes to increase profits with personalized emails to a target market segment. Designing the personalization software will be costly, but the retailer hopes that potential buyers will respond to the greater sense of intimacy by making a purchase. In the long run, the retailer expects that customers will come to expect such intimacy and become loyal customers.

What would be most useful to know in order to assess the plan’s likelihood of success?

A
Whether the target market segment has enough expendable income to justify the software’s large upfront costs
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B
Whether companies in other industries are likely to employ their own personalization software
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C
Whether some emails will be more personalized than others
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D
Whether the retailer will be able to maintain current profit margins even while paying for the software’s design
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E
Whether the retailer can use the software to claim more of the market share while keeping profits at current levels
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正确答案: A

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