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题目选项分析

A manufacturer of workstations for computer-aided design seeks to increase sales to its most important corporate customers. Its strategy is to publish very low list prices for workstations in order to generate interest among the buyers for those corporations.

Which of the following, if characteristic of the marketplace, would tend to cause the manufacturer's strategy to fail?

【选项】Buyers for corporations that purchase workstations for computer-aided design receive bonuses for negotiating large discounts from the list price.

选项是否正确?

答对用户笔记

missclaraliu
2人
missclaraliu 2018-08-13 08:53:17
结论是,低价(low price ) 可使收购者(buyers) 购买兴趣增加,速进销售。E对战略起到削弱作用,因为降价了以后可以NEGOTIATE的空间就小,就会影响到买手拿BONUS,进一步影响他们采购的积极性。buyers 通过与卖家议价收回扣。如果卖家价格很低了,buyers就没有钱赚了,兴趣反而下降,削弱结论. A加强结论,BD无关,C:buyers很懂prices,可是没说这两个关系。
努力学习的cathy
0人
努力学习的cathy 2021-08-28 13:03:24
生厂商想通过降价吸引顾客
将既不能吸引顾客
因为能拿到折扣显示了采购员的能力
一只鸡翅膀子
0人
一只鸡翅膀子 2019-11-12 21:32:05
回扣
heye_
0人
heye_ 2018-07-29 09:32:48
正确。buyers(中间商)靠砍价获得利润,如果制造商本来价格就低,他们就没赚头了,反而销量可能会减少。
joycezhao74
0人
joycezhao74 2017-12-23 17:22:12
采购们会从谈判价格折扣上获得福利。
所以低价不会给采购提供谈判价格的空间,所以即使价格很低,采购也不会从这家供应商买。

题目基本信息

  • 所属科目:逻辑CR
  • 题目来源1:GWD-175
难度: 中等
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