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As Internet marketing has matured, it has driven two trends: a narrower focus on pitching specific consumer groups and a more robust effort to measure the outcomes of marketing campaigns. In the pre-Internet world, advertisers were content to pay for television commercials whose audience was relatively broad and whose effect was not easily quantifiable. While a company might use viewership ratings to get general data about the size and demographics of the audience for its commercials, there was no way to measure the extent to which these commercials translated into actual sales.In contrast, many companies are now moving their marketing dollars away from traditional advertising outlets towards Internet-based campaigns that can target specific consumer groups and quantify the return on marketing investments. For example, pay-per-click search engines allow companies to pay for small text advertisements that are displayed only when users search for specific words relevant to the products and services sold by that company. A company is charged only when a consumer clicks on the ad and is directed to the company's website, thereby ensuring that the company's advertising dollars are spent capturing consumers that demonstrate some interest in its offerings. Further, using sophisticated web-analytic technology, companies can track a consumer's online behavior and determine the exact amount of any online purchases made.Though hailed as more cost-effective, Internet advertising has its limits. Proponents of print media argue that newspaper ads more effectively promote brand awareness and thereby provide better value. Further, fraud, intense competition, and the rise of ancillary services—such as firms that companies must hire to navigate complex web-tracking tools—render Internet marketing more costly than some companies realize.
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The third paragraph of the passage serves to
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One example of the “traditional advertising outlets” referred to in the second paragraph is
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Companies that offer “employer sponsored insurance” (ESI) pay a portion of employees' health care costs. In the manufacturing sector last year, companies that offered ESI had worker absentee rates 22% lower, on average, than those at companies that did not offer ESI.If, on the basis of the evidence above, it is argued that ESI decreases worker absenteeism, which of the following, if true, would most seriously weaken that argument?
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According to the passage, which of the following represents the chronology of a typical protein life in a healthy yeast cell?
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According to anthropologists, the use of human language covers a wide spectrum from practical communication between people engaged in the same task to establishing hierarchy within a social group.
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If 5a = 3b = 25, then 30ab =
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What is the average of $$\frac{1}{2}, \frac{2}{5} and\frac{ 3}{10}$$?
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A department store put a shirt on sale at 20% off the original price. When it didn't sell, it was put into the clearance sale bin at an additional 20% off the sale price. What is the total percentage discount on the price of the shirt after the two price reductions?
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A certain realtor earns a 6 percent commission on any home that he sells, and he must pay 20 percent of the that commission in taxes. If the realtor sells a home for $750,000, how much commission does he earn after taxes?
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Born and raised in Groningen, Netherlands, the life of Daniel Bernoulli, one of the greatest mathematicians of the 18th century and the father of modern hydrodynamics, was dedicated to pioneering work in astronomy and also mathematical physics.
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The shaded face of Cube C, shown here, has an area of 49 square inches. What is the volume of Cube C in cubic inches?
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Surveys consistently show that the best-selling ice cream flavor is vanilla, although those who prefer chocolate rarely order vanilla. Vanilla-flavored candy, then, probably sells better than chocolate-flavored candy.Which of the following is an assumption upon which the author of the argument relies?
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If n divided by 7 has a remainder of 2, what is the remainder when 3 times n is divided by 7?
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In recent years, the Holdsville Transportation Authority (HTA) has noted consistent delays on its Holdsville-River Valley bus, which runs from downtown Holdsville to the suburb of River Valley. In order to decrease the commuting time from Holdsville to River Valley, the HTA recently eliminated the James Street stop on the Holdsville-River Valley line. However, data show that the average commuting time from Holdsville to River Valley has actually increased since the elimination of the stop.
Which of the following provides the best explanation for the increase in commuting time from Holdsville to River Valley?
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Of the 32 houses on John Street, 10 are big houses and the rest are little. How many of the little houses on John Street are pink?(1) All of the houses on John Street are either pink or blue. (2) There are 14 pink houses on John Street.
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A certain bus driver is paid a regular rate of $16 per hour for any number of hours that does not exceed 40 hours per week. For any overtime hours worked in excess of 40 hours per week, the bus driver is paid a rate that is 75% higher than his regular rate. If last week the bus driver earned $976 in total compensation, how many total hours did he work that week?
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Is pq > 0?(1) p < 0(2) q < 0
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Of the 120 passengers on Flight 750, 50% are female. 10% of the passengers sit in first class, and the rest of the passengers sit in coach class. If 1/3 of the passengers in first class are male, how many females are there in coach class?
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During and immediately after a war, Hollywood films typically trumpet the glory of sacrifice and unquestioning patriotism. Ten to fifteen years later, however, morally fraught and sometimes pacifistic movies about the conflict typically emerge. For example, after America joined World War I in 1917, the still infant film industry glorified the fight against “the Hun.” But by the early 1930s, films such as All Quiet on the Western Front did not shy away from depicting the horrors of combat and the disillusionment of soldiers. After World War II began, the cycle repeated itself.
Guadalcanal Diary, produced during the second world war, portrayed “the ultimate sacrifice” as a noble and undisputed good while diminishing the ethical complexities. By 1957, though, films such as The Bridge on the River Kwai, first published in book form in 1952, were winning awards for depicting the moral confusion inherent in war. Subsequently, the movie The Green Berets, produced at the height of the Vietnam war in the late 1960s, was far closer in tone to Guadalcanal Diary than to The Bridge on the River Kwai. A decade or more passed before the film industry finally began producing more complex and ambivalent depictions of the Vietnam war, such as Apocalypse Now and Platoon.
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